After taking some time off over the holidays I came back supercharged and with so many tabs to close and notes to reconcile that I had to push this prediction post out to clear my head.
I spent some time thinking and tinkering this break. A lot of time in the water enjoying those warm days and a lot of time under the air conditioning just trying to survive the heat wave.
*Fun dirty fact I also didn’t wear shoes for almost 3 weeks of holiday over the Christmas and New Year’s break. It was well enjoyed with a lot of sun sand and surf with the family and pets.
Now onto the reason you are here, my predictions for tech, AI, the workplace and trends for the year 2025.

Image: That’s not me obviously, he’s wearing shoes.
AI used in Advertising
Public Sentiment:
With several companies openly using AI in advertising last year and some backlash I think that initial period of negativity is past, companies can now advertise using AI with less negative public sentiment. The ads and artwork I saw used was actually really good it was just early.
The NFL Superbowl, The NBA All-Star weekend and the NHL All-Star game are coming up next month and I expect to see a lot of AI-generated advertising and promotions at each event. The NBA teased fans last year with a completely cartoonish AI-generated version of a real game so maybe we will see more about what they have been doing with that at this year’s event.
Creators:
If you have been on Instagram and TikTok lately you may have seen a rise in videos showing animals or babies fighting each other and they look almost real and I say almost in quotes. These new waves of videos are taking over, if the AI video creators get a sniff that something catches the attention of a scroller they will latch on and mass produce variation after variation of that video.
Creating realistic videos is now available to everyone who can write a description of the video. Influencers will become under fire from cheaper, less bratty, less demanding video software that will take work from them. This new video creator wave will threaten the creator game that Influencers know and give anonymous computer operators an advantage.
The only way influencers can fight back will be to do something they despise, they need to be authentic. If they can speak to their fanbase and be relatable and more real they stand a chance.
There is also a rise in live shopping as an interest. I tried it a couple of times and I really did not enjoy the experience I am a slow shopper I like to touch and feel the fabric or because I am a giant I need to see if the shoes actually fit wide feet. But Im told by my friends circle that live shopping is the best thing ever.

Workplace Changes to Embed AI Deeper
The End of Work From Home:
The traditional workplace will start to see a divide of those who crave the office and yes they do exist, and those who crave work-from-home days. I keep hearing more companies are driving more in-office days, But I also keep seeing my tech buddies line up the next job ready to go when they get forced into the office more than 1 day a week and this is quite common in the dev scene.
The workplace needs to chill and let people have a real hybrid work environment.
New AI Roles:
We will start to see more AI roles open up, I think marketing agencies and retail brands will be looking for an AI creator who can make images, video and audio. Someone who can script scenes and tie all the creative assets together to create advertisements. This would replace about 9+ roles in a traditional workplace.
For service businesses, I think it’s more of a functional role like an AI Operator or AI Developer, the role would see them handle R&D, Strategy, Design, Code generation and deployments. That could be broken into a couple of roles but would significantly reduce headcount.
Increased Privacy Requirements:
One item I am always waking up at night in terror because of AI is the privacy of my apps, platforms, databases and my own personal stuff. We don’t really know if the privacy policies on websites work, we don’t really know if these companies abide by their privacy policy.
I feel like we need a law that companies must provide secure messaging by default, if you are hacked because you used their services and it was not secure you should have some respite. I want to see more transparent rules and regulations around email privacy, data privacy (98% of apps sell your data), I want to know apps on my phone are not stealing my data even after turning off all the data share preferences. I do not feel that we are fully in control of our data and that we are being lied to by tech companies who violate their T&Cs and Privacy policies.
Data Protection is a big fear factor for me this year.
Custom AI Toolkits:
My gut tells me we will start seeing more and more custom AI-trained agents and software. The idea is to give companies a smarter knowledge base that everyone can access. Every team member has a better deeper understanding of the business. As businesses get better at understanding AI the data becomes better enabling a very clear understanding of what the product is and who the end user is. This will massively help businesses scale.
The way teams access the knowledge base will move to either voice commands or something even easier to use. We won’t be opening prompt panes anymore. This might be late 2025 but it’s going to change. Voice commands are emerging as the hot take for January.
Right now Im playing with these agent software to streamline processes:
– Crew AI
– Revelance AI

The Startup Evolves with AI-Powered Teams
Commoditized Startups:
Startup ideas become a dime a dozen, one prompt can generate 100 or more in seconds. No matter how smart I think I am the computers and AI have the entire internet as their database to draw from. I do want to see more Idea > Execution software come to life to help those who are not tech-savvy get started.
I’m looking at moving from RAG to CAG (Cached) systems as a way to preload all the assets so the system doesn’t have to work as hard to do what it needs to.
Personal Brands will be the new media companies. People who have natural charisma and something to say will draw in and attract consumers who will gladly pay them for information and products.
I expect to see more and more 1 person million-dollar businesses pop up. In fact, I am on the journey trying to set myself up with a 1 person million-dollar business that does not eat up 40 hours a week, I’ll keep you all posted. But I see this as completely possible with all the AI we have at our disposal.
I think we will see a new wave of databases or “Banks” for Ideas, Designs, Code and the like where people can literally buy a pack or bundle and start a business in minutes.
How will this happen?
1. You buy an ideas pack from the Idea bank
2. You then buy the code pack from the code bank
3. You then buy the UI & Design pack from the design bank
4. Then you follow the launchpad sequence and bam you have a business with 3 components (Maybe more)
There will still be opportunities for developers, engineers, architects and strategists and specialised delivery companies as the complexity of some products will be unobtainable for AI to just spit out at this time. We will continue to see changes in the way we develop software but still need hands-on workers to make the software customised to specific problems.
I would think that the maintenance developers and feature developers may see a reduction in workload as AI agents start nipping at their roles by continuously monitoring the software and implementing feature updates based on user feedback.
If everyone can make it then really the difference will be how well they can market it and then deliver it in a sea of sameness.
Im building prototypes with the following:
– Lovable Dev
– Bolt New
– Cursor
– Replit
– V0 Dev
My go to Code generators are:
- Claude
- Chat GPT

Unchecked AI Automated Workflow Goes Bad
Mistakes Made by AI:
A new class of businesses will emerge as watchdogs for AI Misprints and mistakes. They will be there as backups when the computers get it wrong.
I do a lot of workflow automation and engineering pipeline work. I have been waiting and can predict that we will see an EPIC f#ck up by a well known company when their AI agents were programmed incorrectly and it goes viral. This may impact their stock price and in turn will see heads roll but also will make them take more of an investment in proper automation practices, policies and governing of the pipelines they use. More testing and more processes lol when they tried to shortcut the workflow automation.
*I never want to see people lose their jobs but that’s corporate life, you mess up you get canned. You will always be just a number.
Internet Content:
There is also an emerging problem with the sheer volume of content being fed to the internet. The way search engines work and the internet they can’t handle the volume indefinitely so I think that we will see some changes in how Google handles content indexation and also start to see this play out across the internet that may change the way content gets distributed online, I don’t know exactly what this will be it’s a huge thing to tackle and Im glad its not my problem.
For example: I wrote this early last year and by the end of the week it was out of date as 3 new platforms had launched code generators.
But for reals, the amount of content being produced hourly is enormous, added that a lot of it won’t be unique or original that’s also to be factored into the solution. I just wrapped up an automation for a friend to help her upload 900 videos at a time to her channels (YouTube) so imagine a million creators with the power to upload 900 videos at once…Yikes.

We Start to Rethink the Consumer App
The normal app is going to change. Most new apps that drop in 2025+ will have AI running somewhere somehow. We will also see a rise in people pushing for AI Free software and apps.
I’m part of a movement that’s burnt out by subscriptions. If I can pay a lifetime price I’ll do that but subscriptions are an instant deal killer for me. If I see a subscription I’m turned off and I instantly dislike your company ie Netflix and Prime can take a long walk off a short bridge.
A lot of these apps will also be modern clones of popular apps that do more of that thing or less but really hone in on specific use cases of the cloned app. The ship fast community is cherry-picking from popular apps and making niche down clones.
Mobile Apps:
Apps will be more personalised, think like a Jarvis model from the Ironman Marvel movie, we start to get smarter assistant apps that can help us do more smarter, and start to do things for us. Unless Siri gets a huge update she will become obsolete.
I can see retail branded apps, especially in the e-commerce space provide more intuitive experiences for shoppers. Fully AI managed from real-time product recommendations, deals or trigger specific events based on your browsing behaviours all the way down to the way they show products onscreen for the impaired, the dark mode people and those who show interest in specific things.
I wrote about having a smart home like Tony Stark with his copilot Jarvis.
Web Browsers:
I personally think that the web browser should be where AI starts, I’ve said this for a while but we do most of our online stuff on a browser, so why haven’t builders targeted the browser to embed AI into so it becomes extremely useful while we do stuff online.
That to me is a huge opportunity.
Continuing the browser opportunity I want a browser that can make me a feature if I need to do something new, why do I need all these unknown extensions and their memory hogging on my browser. I say this as an extension developer (I have 3 extensions) I just want my browser to be more useful.
Wearables:
This will evolve faster than we think. The original wearables were clunky, heavy and not very functional. But give it 6 months and mid-year we should start to see some cool products hit the market as they take early user feedback and refine their products. Yes, we will get more eyewear wearables with AI and camera devices but we may also see portable hologram communicators if my CES expo contacts have anything credible to share.
What a list.
That my hot take on 2025 and the changes we will see, I do think some may play out a little longer than this year but they are bubbling under the surface and gearing up for more mainstream conversation. I hope you found them interesting and if I’ve missed anything obvious let me know.