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Can Game Reviewing Be Profitable?

This article comes as more of for me post than a give the readers what they want me to post. I hope everyone is cool with that because I’ve been exploring game reviews as a side hustle for some time. From feedback I’ve had and messages it’s a topic some readers have asked me to explore as well. And explore I did so here’s what I can share with you.

Game reviewing has become a popular career choice for many individuals who have a passion for gaming and want to share their thoughts and opinions with others. However, one question that often arises is whether game reviewing can be profitable. In this article, we will explore the potential earnings of game reviewers, the requirements for becoming a game reviewer, the role of game testing, the importance of building a following, different way to monetize game reviews, the power of affiliate marketing, and tips for maximizing earnings as a game reviewer.

Key Takeaways

  • Game reviewing can be profitable, but it requires hard work and dedication.
  • Game reviewers can earn anywhere from a few hundred to thousands of dollars per month.
  • To become a game reviewer, you need to have a passion for gaming and strong writing skills.
  • To standout in game review market you need a social following 
  • Game testing is a real job, but it’s not the same as game reviewing.
  • Building a loyal audience is crucial for success as a game reviewer, and monetizing your reviews can be done through affiliate marketing and other methods.

Exploring the Earnings of Game Reviewers: How Much Do They Make?

Game reviewers have various avenues through which they can earn money. One common way is through sponsorships, where companies pay game reviewers to promote their products or services. This can include sponsored content on YouTube or Twitch, sponsored blog posts, or sponsored social media posts. Another way game reviewers can earn money is through advertising revenue. This can come from ads displayed on their website or YouTube channel, or through ad revenue sharing programs such as Google AdSense.

In my earlier days in the affiliate marketing space I would have multiple websites, blogs social profiles set up targeting the game review niche and blanket my websites with display ads. For every ad click I would get paid a commission, for every ad impression my sites showed I would get paid a commission. It had ups and downs mostly dependant on how Google was behaving at the time. It was fun and it did make me a lot of money, but at times the money wasn’t worth the work I put in.

Read: How Im changing my programming and game development processes.

There are also opportunities for game reviewers to earn money through affiliate marketing. This involves promoting products or services and earning a commission for any sales made through their referral links. For example, a game reviewer may include affiliate links to purchase the games they review on their website or in their video descriptions.

Right now, TikTok is a goldmine for creators who can make short sharp content and then supply affiliate links where they can get paid per lead, per referral and per sale. I don’t do anything on TikTok out of principle.

The earnings of game reviewers can vary greatly depending on factors such as their audience size, engagement levels, and the monetization methods they utilize. Some successful game reviewers have reported earning six-figure incomes from their content. For example, popular YouTuber PewDiePie reportedly earned $15 million in 2018 from his gaming content alone.

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The Path to Becoming a Game Reviewer: What Are the Requirements?

To become a game reviewer, there are certain skills and qualifications that are necessary. First and foremost, a passion for gaming is essential. Game reviewers should have a deep knowledge and understanding of the industry, as well as a genuine love for playing and discussing games.

Strong writing skills are also important for game reviewers, as they need to be able to effectively communicate their thoughts and opinions in a clear and engaging manner. Additionally, having some knowledge of video editing and production can be beneficial for creating high-quality content.

There are different paths to becoming a game reviewer. Some individuals choose to start a blog where they can write in-depth reviews and analysis of games. Others may opt to create a YouTube channel where they can share their thoughts through video content. It’s important to choose a platform that aligns with your strengths and preferences.

The Role of Game Testing: Is It a Real Job or Just a Myth?

Number of game testers worldwideMillions
Percentage of game testers who work remotely50%
Median salary of game testers in the US60,000
Number of game testing companies in the USOver 100
Percentage of game testers who have a college degree40%
Number of hours game testers work per week40-60
Percentage of game testers who have been in the industry for over 5 years30%
*Game testing is not for everyone, its repetitive work and you may lose your love of games having to repeatedly grind through games while taking notes and focusing on shortfalls of the games that you play.

Game testing is often misunderstood as being the same as game reviewing, but there are distinct differences between the two roles. Game testing involves playing games before they are released to the public in order to identify bugs, glitches, and other issues that need to be fixed. It is a crucial part of the game development process.

While game testing can be a legitimate job, it is not typically as profitable as game reviewing. Game testers are often paid an hourly wage or a fixed salary, which may not be as lucrative as the potential earnings of successful game reviewers. However, game testing can still be a valuable stepping stone for those looking to break into the gaming industry.

The Importance of Building a Following: How to Gain a Loyal Audience

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Building a following is crucial for game reviewers who want to make their content profitable. A loyal audience not only provides support and engagement, but it also attracts potential sponsors and advertisers who are interested in reaching that audience.

To gain a loyal audience, game reviewers should focus on creating high-quality content that is informative, entertaining, and engaging. They should also interact with their audience by responding to comments, hosting live streams or Q&A sessions, and participating in gaming communities.

Consistency is key when it comes to building a following. Game reviewers should aim to regularly release new content and maintain a consistent schedule. This helps to keep their audience engaged and coming back for more.

Monetizing Your Game Reviews: Different Ways to Earn Money

There are several ways game reviewers can monetize their content. As mentioned earlier, sponsorships are a common method of earning money. Companies may pay game reviewers to promote their products or services, either through dedicated videos or integrated mentions within their content.

Advertising revenue is another way game reviewers can earn money. By displaying ads on their website or YouTube channel, game reviewers can earn a portion of the revenue generated from those ads. This can be done through ad networks such as Google AdSense or by partnering with specific brands for sponsored ads.

Affiliate marketing is also a popular method of monetization for game reviewers. By including affiliate links in their content, game reviewers can earn a commission for any sales made through those links. This can be particularly lucrative if the game reviewer has a large and engaged audience.

The Power of Affiliate Marketing: How to Leverage It for Game Reviews

Affiliate marketing is a powerful tool for game reviewers looking to monetize their content. It allows them to earn money by promoting products or services that are relevant to their audience.

Affiliate marketing works by providing game reviewers with unique referral links that they can include in their content. When someone clicks on one of these links and makes a purchase, the game reviewer earns a commission on that sale.

To leverage affiliate marketing effectively, game reviewers should focus on promoting products or services that align with their niche and audience’s interests. For example, a game reviewer who specializes in reviewing PC games may choose to promote gaming accessories or hardware that enhance the gaming experience.

Understanding Affiliate Marketing: What It Is and How It Works

Affiliate marketing is a performance-based marketing strategy where individuals or companies earn a commission for promoting another company’s products or services. It works by providing unique referral links to affiliates, which they can then include in their content.

When someone clicks on an affiliate link and makes a purchase, the affiliate earns a commission on that sale. The commission rate can vary depending on the affiliate program and the specific product or service being promoted.

Affiliate marketing is a win-win situation for both the affiliate and the company being promoted. The affiliate earns money for driving sales, while the company benefits from increased exposure and potential customers.

Choosing the Right Affiliate Programs: Factors to Consider

When choosing an affiliate program, there are several factors to consider. First and foremost, game reviewers should look for programs that offer competitive commission rates. Higher commission rates mean more money earned per sale.

Relevance is also important when choosing an affiliate program. Game reviewers should select programs that offer products or services that are relevant to their audience and niche. For example, a game reviewer who focuses on mobile gaming may choose to promote mobile gaming accessories or apps.

It’s also important to consider the reputation and reliability of the affiliate program. Game reviewers should research the program’s track record, payment terms, and customer support before signing up.

Tips for Success: How to Maximize Your Earnings as a Game Reviewer

To maximize earnings as a game reviewer, there are several tips to keep in mind. First and foremost, focus on creating high-quality content that provides value to your audience. This will help attract and retain viewers, as well as attract potential sponsors and advertisers.

Building a strong brand is also important for success as a game reviewer. Develop a unique voice and style that sets you apart from others in the industry. Consistency in branding across all platforms will help build recognition and loyalty among your audience. I love playing games and I can review them, and break them down all day long. BUT I wont go on camera or put myself out there any more than what Im doing here. I have a full time job and Im just looking to express my creative side by writing about stuff that facinates me.

In conclusion, game reviewing can be a profitable career choice for those who are passionate about gaming and willing to put in the effort to build a following and monetize their content. By utilizing methods such as sponsorships, advertising, and affiliate marketing, game reviewers have the potential to earn a significant income.

However, it’s important to remember that success as a game reviewer requires dedication, hard work, and a genuine love for gaming. So that said thanks for reading, go forth and chase your dreams or take it day by day and test the waters. I support you and if you do get into it drop me your socials and Ill follow you 🙂


What is game reviewing?

Game reviewing is the process of evaluating and analyzing video games based on various factors such as gameplay, graphics, sound, and overall experience.

Can you earn money as a game reviewer?

Yes, you can earn money as a game reviewer. There are various ways to monetize your game reviewing skills such as through sponsored content, affiliate marketing, and advertising revenue.

How much money can you make as a game reviewer?

The amount of money you can make as a game reviewer varies depending on your level of experience, the size of your audience, and the monetization methods you use. Some game reviewers make a few hundred dollars per month, while others can earn thousands of dollars per month.

What skills do you need to become a game reviewer?

To become a game reviewer, you need to have excellent writing skills, a deep understanding of video games, and the ability to analyze and critique games objectively. You should also have a strong online presence and be able to build a following on social media.

What are the benefits of being a game reviewer?

Being a game reviewer allows you to play and review video games, which can be a fun and rewarding experience. It also allows you to share your opinions and insights with others who are passionate about gaming. Additionally, you can earn money and potentially turn game reviewing into a full-time career.

What are the challenges of being a game reviewer?

One of the biggest challenges of being a game reviewer is dealing with negative feedback and criticism from readers. You also need to be able to keep up with the latest games and trends in the industry, which can be time-consuming. Finally, it can be difficult to stand out in a crowded market and build a following.